7 Glorious SEO Hacks For The SEO Starter

SEO Hacks

Want some basic SEO tips that will help move the needle without breaking the bank? Then you are in the right place, we have seven for you.

Maybe you believe you’ve already got the simple stuff, the “low-hanging fruit,” as it were: great keywords for your specialty, optimized title and body copy, an XML sitemap. Still, you can’t outrun your competitors in the Google SERPs for your most coveted keywords. Still, you can’t outrun your competitors in the Google SERPs for your most coveted keywords.

Maybe you just don’t have the time or resources to overhaul an expensive site or even commit to doing SEO in the long run. You only want a few simple twists that will help move the needle.

Well, look no further. You’re in luck because you don’t need years of SEO training for the following hacks. And you don’t have to spend a lot of time or even money in implementing these hacks. You won’t even need to change important parts of your site. Curious? So let’s continue.

Distribute your home page link authority to your most important pages

Your home page naturally attracts more links than any other page on your site. An important part of your SEO strategy should be ensuring that link authority is effectively directed from your home page to your most important subpages. While Google may render JavaScript and AJAX best than ever, your most secure bet is plain HTML links.

You’ve probably already made sure that your most important categories are included in the page-top navigation. But how about including links to your most important products (or the ones you want to rank for the most) in the body of the home page? If you don’t have product pages, display things like articles and landing pages in the body. Links in the body of a page will ordinarily pass more connection authority than navigational connections, particularly footer joins.

Creating clear, prominent links is also useful from a user experience standpoint, as it ensures people can easily find your best content.

2. Stop using such huge images

Half of the sites we audit have issues with very large images on the home page. Often, designers or content creators do not consider the file size or resolution of an image before adding it to a page. They will not shrink an image to the maximum size required on the page, nor will they save it at the proper resolution.

A 600 dpi image that is “resized” to smaller using width and height attributes in an IMG tag is not only lazy but is also an insult to website visitors. A large image (I’ve seen single images as large as 6MB on the home page) can drastically slow down the time it takes for the page to load, hurting both your ranking and the user experience (and as a result, the site). the conversion rate of) )

It’s incredibly easy to optimize that image to a more reasonable size and then upload it again. This is probably the number one “quick hack” for improving your site speed.

Use a tool like WebPageTest to check the file size of all the elements on a page. (Or if you’re a geek like me you can use the developer tools built into the Chrome browser.) Check out your images, and ask your designers to customize them. Train the people creating and uploading your content to get in the habit of checking the image size before publishing anything.

3. Discover that people aren’t linking to pages that 404

Glance for URLs that are returning a 404 to your site and have external links on them. Google Search Console gives you the ability to examine 404 pages on your site and see where (and from) they are being linked. If you have an externally linked page that returns a 404, make it a priority to fix it as soon as possible, as you are wasting link authority every minute which is not okay. Recovering that link equity and/or traffic is a very easy win.

To do this in Google Search Console, go to Crawl > Crawl Errors > Not Found and snap on every URL that returns a 404. Google will usually include errors as the least significant and those with external links as the most important. After clicking on the URL, select the “Linked From” tab and it will show you the URLs linking to that page. Make sure that these 404 URLs are 301 redirects to the next most relevant URL on your site.

As you become more advanced in this type of link repair, you will probably want to augment GSC with other link analysis tools as well, such as Link Research Tools‘ Link Juice Recovery Tool and Broken Links Report from Ahrefs. But we’ll save it for another time.

4. Take advantage of a microsite, article, or video that isn’t on your main site

Videos, articles, and microsites can be a great way to drive brand awareness and attention. However, if you’re hosting the content on others’ domains, you might be wasting an SEO opportunity. Once the discussion subsides, hopefully, the material will be left with great links. If those links are pointing to somewhere other than your main site, you’re not getting much SEO benefit.

However, the best option from an SEO perspective is to host that content on your site. And yet, try to find ways to direct traffic and authority from that content to your most important landing pages and products.

5. Use forums and social hubs to expose valuable keywords and topics to your competitors

Seize a valuable keyword before your competitors notice by monitoring interactions on social media and in your niche’s forums. Note a recurring mention or a recurring question? Find a way to work it into your site’s content or blog.

Not only will this help you rank for that question or phrase, but it will also put you in a position of authority by knowing the answers to everyone’s questions. Putting that content first before your competitors can benefit you not only in thought leadership but also in ranking and traffic.

Sometimes it will even highlight keywords you might not have imagined would be related to your product. For example, a baby furniture retailer might consider “baby names” as a valuable keyword to target, even if they have nothing to sell on that topic. If the topic is only tangible related but is being discovered by your exact target market, consider incorporating it into your content strategy.

6. Growth the visibility of your SERP listing with rich snippets

Snippets are like putting a bow tie on a cat. Cute cats are great on their own as a first-page listing. But put a bow tie on that kitty and you have something few can resist. Rich snippets are one of my favorite SEO tactics. With a great, catchy meta description and title tag, they make your snippet stand out from the crowd. In this case, if you’re looking for the best Slackline to give to your outside significant other, you’ll want to look for a listing that looks like it’s a great product from a quality supplier.

Every rich snippet added to the SERP is an opportunity. Ratings show the searcher that this product is of high quality, as shown by pleasing previous buyers. Price and “in stock” markers tell searchers what they need to know to invest in your quality product.

Additional product information and review stars naturally draw user attention to your listing and increase your click-through rate. Rich snippets will not increase your ranking, but for the ranking you already have, they will bring more visitors to your site.

It is common knowledge that official links are important for high Google rankings. Gaining such links is where people get lost. One simple thing you can do is to find hubs that connect to multiple competitors. A hub is a site that connects major players within a single location. It can be a trade magazine, a review site, a blog, or a forum. Identify such hubs with a tool like Majestic’s “Click Hunter” or SEOProfiler. Hubs are already linking to similar sites, so in all likelihood, it won’t be a huge leap for them to join you as well.

Search for sites that link to your competitors, check them out to see which ones you might be linking to (it won’t make sense to contact everyone), and reach out to them. This is probably the easiest link building you can do, as your competitors not only work hard to find sites but also qualify them as sites that will link to sites like yours.

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