Looking for the Best Free SEO Tools for 2022? If you are reading this, you probably already understand how important an SEO strategy is to businesses in this day and age.
Knowing that SEO should be high on priorities is one thing, but feeling empowered to do it right is another. The world of SEO is complex and constantly changing. And honestly, diving into SEO blind is not the best strategy. If you’re going to be successful in SEO, you need to have the right tools in your belt to get you there.
Can you do SEO yourself?
Some people try to handle their SEO on their own. With the wealth of information accessible from awesome SEO blogs, it may seem more doable than ever.
While not everyone has the time to wrap their head around complex SEO concepts, allow enough time to implement them all. That’s why others prefer to keep their Digitech Indexing, you get a team of experts dedicated to staying on top of changes in SEO best practices and putting these in place for your business.
Whether you decide to tackle SEO yourself or get an expert on board for some or all of it, no one can succeed without the right tools.
What are the basic tools needed for SEO?
The elements that make up a killer SEO strategy are spread far and wide. Lucky for us, many awesome people have developed tools to help with almost every aspect of SEO. What’s more, you don’t have to spend a lot of money on SEO tools as a lot of them are free.
Without further ado, let us introduce you to our top picks for the best free SEO tools in 2022. From killer keyword generation to SEO health check and troubleshooting tools, you’ll find a variety of tools for effective SEO.
Our list of free SEO tools for 2022
AnswerThePublic
First on our list of free SEO tools is Responding to the Public. Find a huge range of keywords in just seconds with this great tool.
It works by scanning the questions people ask on blog posts, social media, forums, and search engines. It then turns these questions into keywords to help you do some killer keyword planning.
Website: AnswerThePublic
Checkbot
Want to know if you’re following website best practices? Then go to Checkbot.
Checkbot is a very easy-to-use way to monitor the health of your website. It will search all your pages for broken links, invalid HTML, duplicate content, and more. With Checkbot you can run SEO tests as well as speed and security tests to help you find vulnerable areas of your website that you might have missed out on.
Website: Checkbot
Google Mobile-Friendly Test
Make sure your website is optimized for mobile with Google’s mobile-friendly test.
In case you haven’t heard, in 2018 Google decided to start indexing the mobile version of web pages, which means your rank will suffer if your website isn’t optimized for mobile. That’s where Google’s Mobile-Friendly Test comes in. You can use this free tool to find out if Google sees your site as mobile-friendly.
Website: Google Mobile-Friendly Test
Yoast SEO
Get a range of powerful SEO tools to optimize every page of your WordPress website.
If you are into the SEO game then you must have probably heard about Yoast SEO. Many people swear by it because it’s easy to use, extremely robust, and keeps up-to-date with Google’s changing algorithms. When you create a page or post, Yoast SEO will give you a whole range of tips to make your content stronger so you can start ranking higher.
Website: Yoast SEO
Hunter.io
Hunter.io will go a long way in helping you find the email addresses you need.
It is basically an email search tool that helps you to find those email addresses which are difficult to find. It is really useful for getting in touch with the right people and doing outreach effectively. Other great features include email address verification and email address guessing based on first and last name. The free version gives you 50 requests a month, and there are pro versions available.
Website: Hunter.io
Google Analytics
Get important data about who is visiting your site with Google Analytics.
You want to know that your website SEO and advertising campaigns are working right? Google Analytics helps you by giving you information about who is visiting your website, where are they from if they are using mobile, have been to your site before, and much more. Once you have all this under your belt, you can use it to make smarter business decisions for better returns.
Website: Google Analytics
Google My Business
Do you want your business to be discovered by people in your area? Use Google My Business.
More and more people are using Google to find local businesses and guess which businesses appear at the top of the list? Those who have a Google My Business listing. By including key information like opening hours, phone numbers, and reviews, Google My Business can help your business gain more visibility.
Website: Google My Business
Google Search Console
View your website from Google’s perspective and use that perspective to improve your website with Google Search Console.
Google Search Console is a wealth of great features that can really help you up to your SEO game. Learn what keywords your site is ranking for, track backlinks pointing to your site, find out which content is driving the most organic traffic, learn about SERP positions, and more. Short story: If you’re not using Google Search Console, go to it.
Website: Google Search Console
Redirect Path
Detect redirects and errors with the Redirect Paths Chrome extension.
This tool can help you stay informed so that you can properly handle redirects in a way that the search engines like. Not only does it notify you when redirects or errors occur, but it also gives you more information including the full redirect chain and the last page request that was successful.
Get it: Redirect Path
Google Disavow Tool
Not all links are good links. Google’s Disavow Tool tells you to ignore the bad guys at Google.
Google has some strict guidelines regarding backlinking, and if another website links to you in a way that breaks these guidelines, your ranking will suffer. To keep your website in good books, you should try to remove these bad links or use Disavow Tool. A word of warning: using the tool in the wrong way can have a negative impact on your SEO, so use it wisely.
Website: Google Disavow Tool
Screaming Frog
Screaming Frog helps you find and fix SEO issues that you may have missed.
It works by crawling your site (up to 500 pages for the free version) and generating reports of issues you may need to fix. Think duplicate content, JavaScript rendering issues, HTTP header errors, and bloated HTML. You can then use this data to do some quick SEO diagnostics to up your SEO game.
Website: Screaming Frog
Keyword Surfer
Want to know how many people are searching for a particular query? Keyword Surfer is a great and free tool for you.
It’s a free Chrome extension that gives you an estimate of how many times a query is searched each month. You can get global data (for 20 different countries) or focus on a preferred location. As a little something extra, Keyword Surfer likewise gives you search volume gauges for autocomplete results.
Website: Keyword Surfer
HARO
Get more exposure and backlinks to your site with HARO.
HARO (Help a Reporter Out) connects journalists with people who are good sources of information. reverse for you? If a journalist uses you as a source, you and the link to your website will be mentioned on some of the top platforms. This is a great tool to improve the quality of your website’s backlinks.
Website: HARO
Mozbar
Mozbar is an SEO toolbar that makes research easy on the fly.
With Mozbar, you can get tons of data points on any website while you browse. We are talking about: the domain authority of the website; Specific keywords and how well a webpage is optimized for them; link status; metadata and more. This range of information is really helpful for analyzing your own website or checking competitors’ websites.
Website: Mozbar
SERPROBOT
Check how well your pages are positioning with SERPROBOT.
This simple and free tool lets you check your SERPs ranking for specific keywords. This is a great way to health check your site and see how your competition is performing. The free checker can be used manually, but if you want to dive into automated SERP tracking, you’ll need to upgrade to a pro version.
Website: SerpRobot
SEO Minion
SEO Minion is a free browser extension that gives you important SEO information about any webpage.
With SEO Minion, you get a quick overview of everything from broken links, redirects, Hreflang checks, and on-page SEO issues. It likewise has a SERP see instrument and a Google search area test system. Easy to use, it’s definitely a better tool to check out.
Website: SEO Minion
SEO Quake
Download this free Chrome extension and get complete SEO information at your fingertips.
SEO Quake gives you a repository of SEO data for any web page, including keywords and SERP analysis. Plus you can export and save the information whenever you need it. It’s a really powerful tool, and it’s very easy to set up.
Website: SEO Quake
Sheets For Marketers
Get a whole bunch of free templates to help make that SEO data sing.
In Sheets for Marketers, you’ll find templates for meta tag analysis, site audits, keyword research, competitive analysis, and more. These free templates can be used in Google Sheets to save time, automate, and help you figure out what’s important.
Website: Sheets For Marketers
Wayback Machine
The Wayback Machine is basically a collection of billions of web pages. Among other uses, you can hire the Wayback Machine to troubleshoot problems with the website. Simply type the URL and select a cached version of the site from the calendar to see how a website looks and find potential sources of your problem.
Website: Wayback Machine
GTmetrix
Need a reliable way to test the loading speed of your web pages? Check out GTmetrix.
Not only is GTMetrics a great free tool to analyze how fast your website loads, but it also provides reports to help you optimize your site for faster load times. Stacks of SEO top guns rely on GTmetrix to make sure their sites are loading fast for users.
Website: GTmetrix
Page Speed Insights
Another great and free Google tool to add to your toolchain.
Page Speed Insights helps you analyze how fast your web pages are loading and gives you tips on how to improve your PageSpeed score. A cool element called field data uses metrics gathered from real users around the world.
Website: Page Speed Insights
MozCast
Track changes to Google algorithms with MozCast to make sure your website is up to date.
While Google makes big changes to its algorithm that get a lot of press, there are actually a lot of small changes that get implemented and go unnoticed. These can affect the visibility of your website. That’s where MozCast comes in. This tool helps you to keep track of day-to-day changes in the Google algorithm. The SERP tracking feature is also useful.
Website: MozCast
BeamUsUp
Need a free desktop crawler? BeamUsUp may be the one for you.
BeamUsUp helps you find errors and duplicate content easily and quickly. Although it doesn’t have as many features as Screaming Frog, BeamUsUp is 100% free and there’s no limit to how much you can creep. It only works on Windows.
Website: BeamUsUp
Seolyzer
Hit your KPIs with Seolyzer, a free log analysis tool.
Seolyzer gives you real-time log analysis so you can pick up on issues that threaten your SEO and fix them quickly. You can also use this tool to help you find out which of your pages are crawled the most by using the categorization feature.
Website: Seolyzer
Xenu Link Sleuth
An oldie but a goodie.
Xenu Link Sleuth has existed for centuries, but many people still use it for basic auditing and looking for broken links. It is a simple desktop crawler for Windows but gets the job done.
Website: Xenu Link Sleuth
Smush
Compress, optimize and resize images on your site with Smush.
This award-winning WordPress plugin is a great way to optimize your images and ensure that your web pages load super fast. It will also let you know if an image is the wrong size, and has lazy loading built-in to help your pages load even faster.
Website: Smush
Local Citation Finder
Find the best places to list your business online with Local Quote Finder.
With this tool, you can find opportunities to list your business online. You can use it to research your competition’s citations and gain insights to help you increase your own local search rankings. In the event that you really want assistance further developing local SEO, this could be a useful asset for you.
Website: Local Citation Finder
LSI Graph
Produce the best performing LSI keywords with LSI Graph.
LSI keywords (keywords related to main keywords) can help improve SEO, and LSI Graph is a nifty tool that can help you make the most of them. It generates a list of LSI keywords related to the topic based on your main keywords. It also guides you in the direction of which keywords will help your content perform better, and help you create content that goes beyond existing top-ranking content.
Website: LSI Graph
Animalz Revive
Improve, update and redesign old content with Animalz Revive.
This tool analyzes your Google Analytics data and tells you which articles on your website need revamping. Loss of traffic over time can be a real problem for websites and Animalz Revive is one way to fix this problem. Although it doesn’t currently tell you why your articles aren’t up to scratch, it’s still a useful tool to know what content you should improve on to maintain visibility.
Website: Animalz Revive
Dashword
Write SEO-optimized content and beat your competition with Dashword.
The Dashword makes it easy to write SEO-optimized content with a convenient content editor, real-time updates, and suggested keywords. By pulling information from the top 30 Google results for your keywords, Dashword helps you write content that outperforms your competitors.
Website: Dashword
Google Trends
Get useful data about how popular certain search terms are on Google and YouTube.
Another great free SEO tool from Google. Google Trends will tell you what searches and topics are trending in your industry and your local area. Use it to conduct free keyword research, find related keywords, and discover hot topics to boost your content strategy.
Website: Google Trends
Cloudflare
A free worldwide CDN that can make your site quicker and safer.
Cloudflare is a solid substance conveyance organization (CDN) that will assist speed with increasing your site, diminish data transmission, and further develop security. A great way to build a quick and agile site that both Google and your users love.
Website: Cloudflare
BrightLocal Search Results Checker
View Google Search or Google Maps results for any area.
Need to see constant Google results for any inquiry from any area? With BrightLocal’s search result checker, you can quickly and easily find results from any city, town, or zip code around the world. Specify the language for an even greater level of accuracy.
Website: Bright Local
Ubersuggest
Use Ubersuggest’s keywords and content ideas to get ahead of your competitors.
Simply enter a keyword or domain, set the language and location and Ubersuggest will provide you with a range of data points such as search volume, SEO difficulty, and the average cost per click. It will also give you suggestions on how to improve your site’s SEO such as keywords to use and content ideas.
Website: Ubersuggest
Spyfu
Improve your competitive research game with SpyFu.
Spyfu lets you view important SEO and PPC information for any domain. For example, you can find out which keywords your competitors have purchased on Google Ads over the past 14 years, the different ad versions they ran, and which were more successful. This is a great tool that will help you streamline your competitor research.
Website: Spyfu
Final Thoughts
We hope you found this list of the best free SEO tools for 2022 helpful. If anything, we hope this shows that you can get a lot for free. Although the list is long, there are plenty of free online SEO tools out there. Did you miss any that you like to use? let us know!
Digitech Indexing 