Google Trends SEO – What the world is searching for

What is Google Trend?

Google first launched Google Trends in 2006.
The latest version of Google Trends was released in May 2018.
Google Trends is powerful and it’s a free tool from Google
It provides data and graphs on the popularity of limited searches in Google and YouTube.
A market research tool extended by Google that lets you see what people are searching for online, and what topics, products, or brands are trending.

How Does It Work?

Google Trends analyzes a portion of Google web searches to determine how many searches were done for the words you entered, relative to the total number of searches performed on Google over time. Google then shows you a graph with the results – the search volume index graph.

Advantages of Google Trends

Power of Visual Presentation:

One major difference with regards to Google Trends SEO is that you will not see “static” and aggregated information, but rather how popular the term has been over the years. We can think of it as the “evolution” of a keyword or key phrase. Since all this data is provided to you in a readable graphical format, you can rapidly determine which words are getting the most hits and which ones have fallen off the radar.

Interactivity is Key:

These are restored by color graphs, bar charts, and even interactive maps that will show you the countries that employ a certain word the most. Unlike statistics and percentages, you can enjoy the real “visual” experience. What would have taken you a long time to explain can now be understood in a matter of seconds.

Relative Popularity:

Another interesting fundamental in Google Trends SEO is that you can see the specific popularity of the additional term. By knowing which are the most popular during a relative time frame, you will be able to further increase your exposure within the search engines. More targeted keywords naturally identify a higher number of hits to your website.

Knowing Your Competitors:

Another feature of Google Trends is that you will also be able to see your competitor’s popularity. Google Trends gives you the clarity and insight that is essential to understand how you stack up to others within your market. In this past, it would have been completely time-consuming, while the results would have been intuitive at best. If you’re interested in increasing a greater understanding of your audience and competitor, Google Trends is a great tool to employ.

How to use Google Trends for SEO Are you using Google Trends to obtain a competitive advantage? Learn 12 tips for how you can use Google Trends for SEO.

Keyword Research
Finding Related Keywords
Search Related Topics
Start Big & Whittle Down
Context is the Key
Be more advanced with exclusive search options
Target by Location
Trend Predictions
Utilize Long-Tail Key Phrases to Inspire Content
Use Data for Video Optimization
Use Cyclical Trends for Brand Positioning
Recognize the blind spots and don’t misunderstand the trends

What is Keyword research?

Keyword research is one of the most fundamental, high returns in the search advertising era. It is the process of searching what keywords the user uses to search for explicit data.

A really easy way to find related keywords is to use Google Search. Search for your primary keywords and scroll down to focus on “searches related to” your term. This retrieval of Google results provides to guide users to search phrases that will help them get closer to the information they want.

In addition to using Google Trends to find related search terms, you can also use it to highlight related topics for upcoming content. In the table to the left of Related Questions, there is a separate table called Related Topics.

Start Big & Whittle Down

About 6.3 billion searches per day and about 2.3 trillion global searches per year. Trends’ latest dashboard is simple and it allows you to explore various things before collapsing. An important way to start big is to start by going into a big-time search term for the topic and then pressing ENTER. There Google Trends will invite you to segment your search in certain ways, such as by geographic region, time collection, a specific category, and search type. This will enable you to increase SEO by targeting a wide area.

Context is Key

Google Trends works collaboratively and today’s results are not isolated from the overall popularity of all trends but rather with the previous heights of the keywords you entered. So you should never ignore context and try to stay away from your blind spots to enhance SEO.

Get more updates with exclusive search options You can get up to date information by using options like:

Image Search

Web Search

News Search

Google Shopping

YouTube Search

How does Google know where users are targeting?

Most people using Google Trends focus exclusively on keywords, but you need to include location in the mix to get better and more applicable results. You need to focus on particular areas and sub-areas.

How are trends predicted?

Today it has become a simple thing to log on to Google and find trends that used to leave a mark earlier, but it is not very useful as most of the marketers are using the same data. If you want to gain some additional insight, you should try to use accessible data to predict trends. You need to identify potential trends by filtering them as indicated by the specific category and country.

How do you use long-tail keywords in content?

It can be tough to rank highly on the SERPs with SEO company keywords, but there’s no reason you can’t come out on top with a long gap of the same phrase.

What is video data optimization?

Let’s say you posted a video of a website receiving more phone calls for restructuring techniques than you can handle a YouTube search from the web, and you’re in a better position to write a more applicable title for your post. Will be in In the long run this will upgrade your chances of getting more YouTube traffic related to that specific topic.

Use Cyclical Trends for Brand Positioning

Let’s say you are improving an SEO company then some searches will reveal that SEO does not compete with event management companies. So along with some of the previously discussed processes, you can define some additional keywords to place your future positions to handle the return of each cyclical trend.

With up-to-date use of Google Trends, you’ve somehow gone a step or two behind what you think your current insights are to determine if you have any blind spots. For example: Never rely on a single snapshot. And always get a detailed view of a timeline to see what’s going on.