Types of SEO

What is SEO:-

Search Engine Optimization (SEO) is the process of analyzing a website to gain quality traffic and increase the website’s visibility on search engines and increase the SERP rank. Before making some changes to your website, you should first do SEO analysis. Because you don’t waste time fixing something that is already fixed. You also use SEO analysis tools to do this SEO activity. There are three types of SEO.

White hat SEO
Grey-hat SEO
Black hat SEO

1. White-hat SEO:-

White-hat SEO refers to all the optimization techniques that follow Google’s search engine guidelines. Although patience is needed to see results, they are durable and create real goodwill around your brand. In addition, if a new algorithmic change occurs, there is no risk of your site being banned or bumped into search results. Overall, white-hat SEO is low-risk and has high rewards if you do it the right way. Examples of white-hat SEO techniques include authoring useful and relevant content after conducting extensive keyword research, earning links from high-authority sites based on the merit of your on-page content.

2. Grey-hat SEO:-

Grey-hat SEO strategies are regularly utilized by SEO offices due to the strain to see speedy outcomes from a customer and fall among white and dark cap SEO. terms of approach. Although Google’s Webmaster Guidelines do not explicitly state that such methods are prohibited, they are discouraged and can lead to unwanted search results. Instances of this kind of SEO incorporate misleading content substance that is thrilling however fair and of no worth to the client, unnecessary and problematic connection trade between locales, paid surveys, and so forth Again, it is best to stay away from this kind of covert SEO strategy.

3. Black-hat SEO:-

Black-hat SEO is the exact opposite of white-hat SEO, in that it detects and exploits any shortcomings or weaknesses in Google’s search algorithms to rank better on its SERPs. It does not indulge in search engines’ list of SEO don’s and do’s and shows spammy or paid link building methods, keyword stuffing, bots/crawlers, and different content to humans. (called cloaking), etc. Black-hat SEO can blacklist your site or cause its ranking to drop, so it is best to avoid it. Plus, these high-risk SEO techniques only give you short-term results.

SEO Techniques

On-Page SEO
Off-page SEO

1. On-page SEO:-

Whatever measures you take to rank your web page high on search engines, it comes under this umbrella. On-page SEO includes writing high-quality content whose sole purpose is to be helpful to your website visitors, adding meta tags to help Google bots better understand your content, headings, and more. Involves using HTML tags to highlight content elements and ensure there are no broken links or duplicate content/pages. Cleaning up the URL structure and having a hierarchical naming system for different similar pages that fall under the same category, selecting images that aren’t too large when writing descriptive file names, etc.

2. Off-page SEO:-

Off-page SEO refers to everything you do outside of your site to make it perform better and feature higher in Google’s SERPs. This includes working on external ranking factors such as building links to trusted sites in the same domain as yours, successful social media marketing, giving you positive reviews from customers on various online forums, etc.